Sunday, February 3, 2008

E-Commerce and E-Business


1.10 key factors why some e-commerce succeeded (list top 10 success)


There are many reasons why E-commerce succeeded.
The top 10 reasons why it succeeded are:
1. A system that is easy to use and navigate for people that are using the system for online transactions.
2. There must also be a proper strategy for the implementation of e-commerce for the existing business.
3. A successful implementation of a marketing process.
4. A proper integration of e-commerce and the current business the company has.
5. Appropriate resources are adequately supplied to e-commerce.
6. There must also be proper leadership into doing e-commerce and the higher management of the company must be committed into pushing the company into e-commerce.
7. There should also be proper and thorough competitive analysis of the competitions of the company to ensure that they are on par with their competition.
8. There should also be sufficient financial support so that the addition of e-commerce into the company is a smooth transition.
9. The company should also offer proper customer service to the customers that are doing business or shopping online with them.
10. There should also have proper structure so that the company's website and e-commerce is properly taken care of and is up to date.

2.10 reasons why some e-commerce failed. (list top 10 failures )


1. They failed to make a proper business plan
2. The company does not emphasize enough on customer service
3. The company empasizes too much on the outlook of the company's website and neglect the user friendliness of the website.
4. The company did not successfully implement a marketing strategy.
5. The employees did not have enough disclipline to work from home and the employers did not realise what is happening.
6. There is a neglect of the company's website.
7. There was a bad transition from a normal business to e-commerce.
8. There was insufficient planning to implement the business on the internet.
9. The company failed to advertise the company properly.
10. There was insufficient competitive analysis of the company's competitors.


3.E-Marketing – how to make it a success?
The four Ps of marketing is a start on how to make it a success. On top of the 4 Ps, 2 extra Ps, Cs and Ss are added, which are, Personalization and Privacy, Customer Service and Community and Security and Site Design. These elements are added to make things applicable to the internet.
However, these are used as the basis for successful e-marketing. To really make things work, the companies need to apply the Ps, Cs and Ss to the type products or services that they are selling so that they can market their products and services through the best way possible.

4.Issues about Security, privacy and legal issues for e-business.

There are of course many such issues that companies are concerned about with regards to e-commerce. With security, privacy and legal issues, they come hand in hand so one thing will affect the others.
For example, one of the biggest concerns that companies have about security would be their confidential information about their clients and their clientele that they have online in their website.
If their security levels are too low, hackers will find it easy to hack into the companies' systems and get any information they want.
This will in turn affect the how private information stays when clients of the companies key in their information in the companies' websites.
Ultimately, this will cause clients to sue the companies if their information is used for the wrong purposes. It will also cause alot of trouble for the companies as they have to take legal action against the hackers that have hacked into their websites.

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